Friday Five

Clients hire lawyers, not law firms, so it’s no surprise that attorney bio pages are the most frequently visited content on most law firm websites. People come to your website to vet a referral, check on some desired experience or expertise, or ...

If you want to stay relevant, you need to master the art of social media. According to data from the Pew Research Center, 65 percent of adults in the U.S. now use social networking sites, compared to just 7 percent in 2005. Platforms like ...

The difference between a thriving law firm and a law firm that fails can come down to one thing: efficiency. If you cling to old habits and fail to use more efficient methods of managing your practice, you risk sacrificing profits. Here are five ...

To find more clients, stop thinking like a lawyer and start thinking like a small business owner: Evaluate your market, identify what you want to sell and advertise yourself effectively. To that end, remember that people who aren’t intimately ...

The annual Legal Marketing Association Technology West conference is the equivalent of the State of the Union for law firm marketers. It’s a hands-on, application-oriented meeting with presentations from those at the top of their fields. Many ...

Once a year, the College of Law Practice Management meets at its Futures Conference to induct new Fellows into the College and discuss issues of importance to the delivery of legal services. This year’s meeting took place October 8-9 at ...

It's a win-win. The best strategies for keeping your startup on the straight and narrow, ethics-wise, are often the same strategies that help your practice grow. Mark Bassingthwaighte, risk advisor for malpractice insurance carrier ALPS, ...

Getting it done. That's where good ideas can fall short. Making a list of action items is one thing. It’s another to start — and finish — checking those items off. Earlier this year, I rounded up a list of attorney “to-do’s” from law practice ...