Nothing But The Ruth!

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Expert Advice on Effective Emails for Lawyers: An Interview With Nancy Harhut

Nothing But the Ruth! | Ruth Carter interviews HBT Marketing Chief Creative Officer Nancy Harhut about getting responses to your emails.

Ruth Carter - February 22, 2022
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Adding Rush Rates for Legal Services

Nothing But the Ruth! | What is the right word for a "drop-everything-and-fix-this" rate? Is it “urgent?” Is it “expedite?”

Ruth Carter - January 3, 2022
outsourcing your legal blog
Outsourcing Your Legal Blog Requires Collaboration

Nothing But the Ruth! | Outsourcing your blog requires real collaboration with your marketing team — including a crash course on your area of law.

Ruth Carter - December 13, 2021
How Lawyers Should Market Themselves: An Interview With Joe Pulizzi, Godfather of Content Marketing

Nothing But the Ruth! | Ruth Carter interviews Joe Pulizzi, author of "Content Inc.," on tactics that apply to the legal industry.

Ruth Carter - October 4, 2021
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Office Dogs Improve Law Firm Morale

Nothing But the Ruth! | Lucy Jane has come to the office every day since she came into my life.

Ruth Carter - September 2, 2021
Content Inc.: The Way to Build a Successful Practice With Content Marketing

Nothing But the Ruth! | Takeaways from the second edition of Joe Pulizzi's "Content Inc."

Ruth Carter - August 21, 2021
precautionary measures
Accidents Happen: What Precautionary Measures Do You Have in Place for Your Law Practice?

Nothing But the Ruth! | A recent accident made me review whether I’ve taken enough precautionary measures in case something like this happens again, but worse.

Ruth Carter - June 8, 2021
Dominating Legal Content Marketing in 2021

Nothing But the Ruth! | What’s your marketing goal for this year? Mine is to get back in the habit of consistently creating quality content.

Ruth Carter - January 18, 2021
YouTube Videos: A Marketing Dream for Lawyers

Nothing But the Ruth! | After eight years on YouTube, Ruth Carter says creating videos isn't as difficult as lawyers think. Tips for getting views AND clients.

Ruth Carter - December 17, 2020
Corona Marketing: How to Position Your Law Firm During the Pandemic for Post-Pandemic Success

Nothing But the Ruth! | Now is the time to devote more energy to your content marketing strategy. Takeaways from "Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis" by Joe Pulizzi.

Ruth Carter - September 10, 2020
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