Business Development

Sally Schmidt | A lot of baby boomer lawyers have plans to retire. What happens to their clients?

David Arato | Is blogging an effective strategy for client acquisition in 2025, or should lawyers direct their efforts elsewhere?

Jay Harrington | Why small gestures works as well as — if not better than — grand strategies.

Sally Schmidt | How can you make sure you don't go on autopilot when working with clients?

Jay Harrington | Here are three steps lawyers and law firms can focus on to better align with CLOs' priorities.

Annette Choti | Learn how AI is changing online research, website optimization, on-page behavior, and client expectations.

The annual BTI Practice Outlook shows the industries with the biggest legal spending increases and top growth legal practice areas.

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Nobody sets out to write a boring bio. Here are the steps you can take right now to infuse authenticity and some fresh ideas into your attorney bio. Key Takeaways It’s just so easy to follow the usual attorney bio format and rarely update or ...

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.