Business Development

Laura Ernde | Feeling hidden away while working from home? Here are ways to boost your online visibility — and stay top of mind with potential clients.

Understanding the four stages of the buyer journey can point to ways to improve your marketing, practice management and payment systems.

Level up your marketing! Read Attorney at Work Magazine's Law Firm Marketing issue.

This list of changes or upgrades can help increase the number and quality of referrals you receive — including the types of work your referral sources send you.

Jennifer Carr, of Furia Rubel Communications, talked with a dozen business development professionals about innovative ways their firms have supported clients and created deeper ties.

Educate clients on how to manage their relationship with the legal department to excel in their own career. You’ll both be stars.

Jay Harrington | A growth mindset, manifested through daily business development activity, is the lead domino for achieving your long-term career goals.

Self-publishing isn’t “self” publishing. It’s a misnomer, really. The word “self” in self-publishing gives the impression that an author can publish a book on his or her own with no input or help from others. Sure, it’s true that with the ...

Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey.

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.