Business Development

Merrilyn Astin Tarlton | Asking for business is awkward, but how can you avoid it?

Annette Choti | Perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing tool.

Teddy Snyder | Your marketing plan has multiple components. Incorporate daily thankfulness as one of them.

Katherine Hollar Barnard | Most of us assume the more experience we can show, the more impressive our bios become. But research shows that is the wrong approach.

If you are an established lawyer looking to grow your practice, or a young lawyer hoping to build a book of business for the long term, you should give serious consideration to writing a book. Why? There are few, if any, better marketing assets ...

When I ask lawyers where most of their clients come from, the answers I hear range from fridge magnets to radio, but most law firms tell me their business comes from “word of mouth.” That's not surprising. After all, other people recommending ...

Laura Ernde | Takeaways from the LMA panel featuring Dama Brown, Jordan Coleman, Farschad Farzan, and Lam Nguyen.

“Ideation,” “drill down,” “ping back,” “think outside the box.” These are words and phrases that end-of-year surveys included among the most annoying and meaningless business jargon. There’s another term that should be on these lists but isn’t. ...

Are you sending mixed messages by saying one thing and doing another? Can you tell when people are trustworthy, bored, anxious or interested by the way they sit or how they look at you? So far in this series on body language, we've looked at ...

Trellis legal analytics | Keeping up on the litigation landscape with AI-powered legal analytics can help cultivate productive and meaningful client relationships.