Business Development

thought leadership content
Four Ways to Use LinkedIn to Become a Thought Leader

Jay Harrington | Your thought leadership content acts as your agent — a public signal of your expertise amid all the noise online.

Jay Harrington - June 7, 2021
consistent work
Consistent Action, Not a Perfect Plan, Is What’s Required to Build a Successful Legal Practice

Jay Harrington | Success (the sustainable kind) is the result of consistent hard work over long periods — monthly 401(k) deposits, not a Mega Millions jackpot.

Jay Harrington - May 13, 2021
client referrals
Want to Use Referrals to Build Your Practice? Focus on 3 Types of Relationships

Joshua Baron | Building a sustainable law practice that depends solely on referrals requires providing outstanding client service and showing your appreciation for every referral that comes your way.

Joshua Baron - May 5, 2021
linkedin content
How to Create LinkedIn Content That Resonates With Your Audience

Jay Harrington | Here are three writing tips that will help you create more engaging content on LinkedIn.

Jay Harrington - April 13, 2021
Public Relations Firms
How to Get the Best Out of Your Public Relations Firm

Joshua Peck | Accept your PR firm's guidance — with a grimace if you must or with a smile, if you know what’s good for you.

Joshua Peck - March 18, 2021
marketing activity
Focus on a Marketing Activity You Enjoy and You’ll Be a More Effective Marketer

Jay Harrington | What marketing activity will allow you to more easily access your superpower and become 500% more productive?

Jay Harrington - March 8, 2021
Job Hunting
Job Hunting? Say Thank You to Stand Out

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...

Roy S. Ginsburg - February 28, 2021
Build Your Brand
Lawyers, You Write for a Living; Now, Write to Build Your Brand

Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.

Tatia Gordon-Troy - February 23, 2021
Business Relationships
Following Up Naturally: Tips for Nurturing Business Relationships

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Sally J. Schmidt - February 18, 2021
key website pages
Protecting Your Referrals: Focus on Your Law Firm’s Key Website Pages

Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.

Mark Homer - February 16, 2021
envelope

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