Business Development

With limited in-person networking, many people are turning to Facebook Private Groups to connect with others. Laura Ernde explains the steps.

Teddy Snyder | Today, our smartphones are our lifelines. You will communicate more efficiently if you pay attention to one particular setting.

Book Preview | Attorney Ali Katz explains the three things you need to use free marketing, so you can build your practice without spending too much money.

Dan Christensen | When starting your own law firm, you must think beyond what it means to be a successful lawyer and consider what it takes to be a successful business owner.

Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!

Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.

Teddy Snyder | A lot of lawyers have complained that they don’t have enough work. Stop grumbling, and do some forward-thinking. Here are three immediate-impact marketing ideas to fill your time and generate business tomorrow, if not today.

Gina Rubel | For most, the coronavirus pandemic has changed the way we live our lives. Recently, I reached out to my network of legal marketers and asked them to share their silver linings.

Tatia Gordon-Troy | For every bad or mediocre review your firm receives online, you need at least five or more good to excellent testimonials to turn down the din.

Ask the Experts from the Legal Marketing Association | Too busy? Too slow? How does a lawyer press on with business development efforts during the slowdown? Advice from Lisa Olney and Amy Verhulst.