Business Development

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.

Marketers of anything who fail to learn prospective buyers’ motivation are doomed to fail.

Ruth Carter provides a glimpse inside the legal author world.

Cast aside the mundane law firm event and spare your clients another evening of cheese squares and chardonnay.

Done right, posts on current events can position you as an authority in your practice area, draw potential clients to your website, and even generate good PR.

How do you tout client experience while maintaining client confidences along the way? Sally Schmidt says there are effective — and discreet — ways to do so.

Your LinkedIn profile should tell the best story of who you are as a professional, not simply list your job history. Here's where to focus your efforts.

Your personal brand includes how you "package" yourself, from attire to tone to table manners. Five things that contribute to a positive or negative first impression.

Regardless of the buyer's or seller's gender, there is a reliable way to communicate when selling your services.