Business Development

prospective client
Your Client’s Billing Problem May Be a ‘Fit’ Problem

Much has been written about clients’ reactions to escalating legal costs, but what are the implications of a client challenging individual billing entries? It may not be about billing at all, but about how well your operating style aligns with ...

Mike O'Horo - June 28, 2017
Consumer Targeting: Knowing Your Ideal Client Can Elevate Your Practice

On Sept. 1, 1994, a man named Marc Duke started The Original Pet Drink Co. in Fort Lauderdale, Florida. His vision? Provide flavored bottled water for pets, free of the chemicals found in tap water and fortified with essential vitamins and ...

Nika Kabiri - June 26, 2017
Lawyer greeting client intake
Ways to Spruce Up Your Client Intake Process

Law firms are busy places, and sometimes the smaller operations are even more chaotic than their large firm counterparts. It’s important to keep that behind the scenes, though. Your clients should see only a well-oiled machine — beginning the ...

Noble McIntyre - June 21, 2017
legal departments
Under Pressure: Five Insights on the Evolving In-House Counsel Role

It’s difficult to attend any legal conference these days without hearing about technology and change, but it’s refreshing to discuss these topics with people who actually do the work. Recently, I moderated a panel for an ARK conference, "The New ...

Mary Juetten - June 16, 2017
Why Superlatives May Not Be So Super

Get to the Point has previously preached that specificity enhances credibility. In fact, I’m working on a cross-stitch with this aphorism to place on the office wall. Using an unsupported superlative flouts this rule.

Theda C. Snyder - June 13, 2017
speaking gig
Five Things to Ask Before You Say Yes to a Speaking Gig

Most professionals have a complicated relationship with public speaking — particularly if it is a good business development opportunity. On the one hand, you're pretty sure you want this gig. It could be the start of something good for your ...

Merrilyn Astin Tarlton - June 9, 2017
client dinners events
Client Dinners That Make Your Business Pop

A client dinner is a beautiful thing. There’s food and wine and balloons and maybe a small token of appreciation. Somebody makes a speech that mentions “paradigm shift” 31 times and everyone falls asleep. Sometime between the main course and the ...

Bull Garlington - June 7, 2017
Lawyer with telescope thought leadership marketing
Thought Leadership Marketing: Five Benefits for Firms

You need to have relevant content available online so that when prospects search for information that touches on your specific area of expertise, they’ll be more likely to find you. Whether published articles, guest blog posts, webinars, ...

Lee Frederiksen - June 6, 2017
talent
How to Win the War for Lateral Talent

Hiring lateral partners and groups is a key component for success in today’s competitive law firm market. And while large firms get all the headlines for key coups, smaller firms have both more to gain and lose in recruiting talent. Winning in ...

Steve Nelson - May 26, 2017
How Lawyers Can Use Client Data to Grow Their Practices

Lawyers hate math. At least most do. It’s why they became lawyers. Which means working with data isn’t appealing to most lawyers, either. But law practices are businesses, and these days, successful businesses leverage data to thrive. Here are ...

Nika Kabiri - May 16, 2017
envelope

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