Business Development

Finding the right clients is a lot like online dating. The way people find a date has changed dramatically, with eHarmony, OkCupid, Match.com and Tinder, but the rules of attracting and making someone “yours” really haven’t. The same is true of ...

You can read all the books and listen to all the podcasts about legal marketing ... apply expert advice to your social media and blogging routine ... study up on how to build your personal network, entertain prospects and ask for the business — ...

Many refer to the 2008 economic meltdown as the "Great Reset." For law firm business development, it’s healthy to embrace that as a literal expression. The law business was reset from a seller’s market, characterized by demand exceeding supply, ...

I’ve noticed that the best rainmakers usually have really good legal administrative assistants (LAAs), and these lawyers are generally very good at engaging their LAAs in activities to nurture existing client relationships and even develop new ones.

Next month, Merrilyn Astin Tarlton's new book hits the streets, and we couldn't be more excited.  Merrilyn Astin Tarlton - October 18, 2016

The Legal Marketing Technology Conference West in San Francisco, produced by the Legal Marketing Association and its Bay Area Chapter, is a forum for product debuts and first looks at new ways of doing business. This year’s conference (held Oct. ...

I'm just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing. I was there to speak on social media law and to learn how to be more effective with my own marketing efforts. (I ...

Aleisha Gravit answers the question, "How can I get my foot in the door to meet with a potential client?"

In just a couple of weeks, the adrenalin kick is going to hit you. It never fails: Fall's arrival means it's time to get learning. Sure, you could try your hand at letterpress, or craft beer appreciation or even "Boot Camp Fit" classes (so ...

Last October, I posted advice in this space on how to extricate yourself gracefully from unwelcome conversations at networking events. Recently, a reader asked how to handle the reverse situation: when you’re the one being ditched. (I’ll ...