Business Development

Many lawyers create Facebook pages for their law firms because they know it’s something they "ought to do" for their online marketing. Set up website. Check! Write blog posts. Check! Have a presence on social media. Check! What often happens, ...

A year ago, we thought social media couldn't get any hotter as the marketing mode of choice for lawyers. Comparing results from the recent "Attorney at Work 2016 Social Media Marketing Survey" to last year's shows we may have been right. In our ...

Your prospects and clients are interacting daily on social media channels, regardless of your opinion on the matter. It’s time to get over yourself and invest a little time and money in this marketing platform, because it’s about your prospects ...

Social media marketing has, unfortunately, become the techno-version of "marketing by wandering around." It can be immensely time-consuming while producing an extremely low return. You can spend considerable time chasing down likes and followers ...

Recently I was contacted by someone looking for good articles on cross-selling. I noticed that a lot of material discussed the obstacles — compensation systems, internal competition, lack of confidence in colleagues, lack of knowledge about firm ...

Some years ago, I conducted a half-day workshop on business development at an AmLaw 100 firm's retreat. I closed the session by saying the following: “If you don’t remember anything else we have discussed in the last three hours, please just ...

It’s widely accepted that law schools don’t do a very good job — or in many cases don’t do anything at all — to teach law students how to develop business. Many commentators lament this failure, criticizing schools for not focusing on business ...

The more I conduct client feedback interviews, the more I realize how few quality contacts lawyers make with their clients outside the substantive legal work being done. The number of times clients fumble for the name of a lawyer who is actively ...

Not every small law firm can afford a full-time marketing director. But what the right marketer can produce with a minimal budget will probably surprise you. A case in point is the Law Offices of Peter N. Brewer, a six-lawyer boutique real ...

Cat got your tongue? Our special two-week holiday series, “Connect the Dots: A Lawyer’s Guide to Networking,” continues today with good tips on starting and sustaining conversations. You’ve heard about the elevator speech, the 30-second ...