Gabriel Cheong started his own law firm straight out of law school. One year later he purchased the law firm where he once interned. Now Gabriel runs Infinity Law Group while blogging, tweeting and marketing his firm. He'll be one of four ...
Gabriel Cheong - March 25, 2015
What lawyer doesn’t like getting a good referral? The potential client’s matter fits your practice, and he’s heard good things about you from the person who sent him over. So what are you doing now to get more of the referrals you want? You ...
Mary Lokensgard - March 18, 2015If you've been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site's new features and update your profile. Why focus on LinkedIn? Survey after survey (including Attorney at ...
Joan Feldman - March 6, 2015
Leading a law firm is often compared to being the chief herder at a cat ranch. On the communications front, the managing partners at a law firm are challenged not only with what to say to their colleagues and clients but when and how to say ...
John Byrne - March 4, 2015
At a recent Marketing Partner Forum, organizers presented the results of a Thompson Reuters survey of law firm marketers. Two points in particular jumped out at me: (1) The “most-important initiative” for the law firms was improving business ...
Sally J. Schmidt - February 16, 2015
Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away. Not only are they around to stay, but most legal marketing pundits (including yours truly) agree that attending ...
Roy S. Ginsburg - February 10, 2015
My practice focuses on franchise and entrepreneur law. A little over a year ago, I launched Franchise Euphoria, an educational podcast about franchising and business. Truth be told, the No. 1 reason I started it was to help aspiring ...
Josh Brown - February 4, 2015
There’s oh-so-much talk about social media and lawyer marketing. So we decided to get some facts of our own. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about their social media habits, preferences ...
The Editors - February 3, 2015 If your ideal clients are on the Internet (and if they are alive, they are), you might be missing out on a world of marketing opportunity. You can kick back and hope the random hits Google coughs up for your practice do the trick. Or you can ...
The Editors - January 28, 2015
Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: business development and ...
Jay Harrington - January 15, 2015
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