Business Development

Attorney handing a business card to client attorney business cards
Do Lawyers Still Need Business Cards?

Question: "What’s the current thinking on business cards? They seem like an anachronism in a digital world, yet I don’t know how else to invite someone to contact me without them. What do lawyers 'in the know' do?" In this ...

The Editors - April 18, 2013
multitasking
Closing In on New Clients

When you finish up a big case or put the final signatures on a long-time-closing contract, things can get slow around your office. You might begin feeling a little panicky. It's dangerously easy at that point to slip into thinking you'd take any ...

Merrilyn Astin Tarlton - April 5, 2013
Niche Law Practice: How to Stand Out from the Crowd

One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our competitors do but we have two unique lending areas: We finance yachts ...

Sally J. Schmidt - March 20, 2013
Women looking at laptop screen Optimize
Online Commentary: The Good, the Spam and the Ugly

On the one hand, the social Internet has become perhaps the most revolutionary communications tool in human history. On the other, it has also been called "a shallow and unreliable electronic repository of dirty pictures, inaccurate rumors, bad ...

Gyi Tsakalakis - February 25, 2013
multitasking
Take a Victory Lap

If you were one of the 108 million Americans watching Super Bowl XLVIII, you know what I mean when I say it’s a rare few of us who’ll ever feel the adulation Jacoby Jones enjoyed when he ran back the first kickoff of the second half ...

Merrilyn Astin Tarlton - February 22, 2013
multitasking
Always Leave Them Wanting More

There’s an old show business axiom that you always want to leave the audience hungry for more. Yes, you may rightfully see your law practice as more business than vaudeville. But you also want clients to find working with you is so pleasant and ...

Merrilyn Astin Tarlton - February 8, 2013
Fretting a Client Sales Meeting? Talk to Yourself

Do you get a sinking feeling in your stomach when someone mentions pitching new business to clients? While selling your expertise and your practice's services gets easier the more you do it, having a few formulas to rely on can help get you ...

Allan Colman - January 30, 2013
Enterprising Lawyer: Matt Haverstick

Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the happier, more engaged lawyers. Deeply invested in the power of the work they do for their clients, they have ample interests beyond the practice of law as ...

The Editors - January 29, 2013
Try These Google+ Tactics

I confess that I am annoyed when people call Google+ a ghost town. I have to bite my tongue and crack my knuckles to avoid furious screaming and typing "You're doing it wrong!" But wait. Wait. Let me back up a step and explain what Google+ is: ...

Gwynne Monahan - January 22, 2013
How Do I Ask for Business?

Question: "Help! I just need to know the right words to use. I’ve got a great network of potential clients and lawyers who could refer clients to me. But I apparently send the message that I’m not interested. How can I ask for ...

The Editors - January 21, 2013
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