Lawyer Social Media

When I ask lawyers where most of their clients come from, the answers I hear range from fridge magnets to radio, but most law firms tell me their business comes from “word of mouth.” That's not surprising. After all, other people recommending ...

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the "trusted friend" recommending a lawyer, and online local reviews serve as word-of-mouth in ...

Teddy Snyder | Ralph Waldo Emerson has the answer.

Annette Choti | To produce quality videos for your law firm, you need to understand what types of videos to make, how to film the content, where to distribute it and how to evaluate success.

Annette Choti | The content you develop and publish needs to be the right content for your target audience.

Annette Choti | The content you develop and publish needs to be the right content for your target audience.

Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.

Teddy Snyder | Smart marketers: Check out these suggestions for teasers to get people to open that email or click on your social media link.

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Tea Hoffmann: Repeat clients are the most accessible and cost-effective prospects to target. Are you your clients' favorite?