Law Firm Marketing

Your firm makes you a partner based on potential—a belief that everything the partners have observed indicates you have the characteristics to be successful. You've got what it takes! But making partner is one thing. Staying partner ...

Google+ is Google’s effort to create a social media community. It seems like a lot of people have a Google+ account but don’t really use it. There is, though, one aspect of Google+ that differentiates it from the other social media sites and ...

This summer, the hottest ticket at state bar association annual meetings seems to be sessions focused on the future of the business of practicing law. And with just cause. There's a lot going on out there to make us nervous. Increased ...

I learned everything I ever need to know about client service the first time I closed a deal on my own. I was a young client, anxiously micro-managing a negotiation that my outside counsel (whom I’ll call Steve) could have mastered in his sleep. ...

I confess that writing a post about ways to measure social media performance took some thinking, mainly because I don’t put much stock in the typical metrics, like follower count. Getting people to follow you is easy. Getting people to engage ...

I’ll admit it—networking is one of my least favorite parts of my job. I wish everyone just knew who I was, thought I was fabulous and that my phone was ringing off the hook with more business than I can handle. Unfortunately, that’s not the ...

When it gets right down to it, what lawyers do is all about clients. Those wonderful, awful, charming, annoying, challenging and gratifying people who actually pay you to do your work. So we are declaring it "This Business of Clients" ...