Law Firm Marketing

A huge percentage of your audience—whether prospective clients, your referral network or prospective employees—now view your firm website via a smartphone screen. In fact, by 2013, mobile web usage will be more common than any other medium. That ...

For decades, law firm networks have helped lawyers build relationships, share referrals and learn all kinds of things from other lawyers outside their markets. Hundreds of networks exist, often organized around a certain type of law ...

It's the small daily routines that keep you functioning without losing your mind. Besides, if you commit to muscle and mind memory the regular things you must do, you can save your critical thinking for the complex stuff. So this week's Friday ...

A person could very quickly lose his mind trying out this or that marketing idea du jour. Is social media the ultimate answer it’s chalked up to be? If you hire a public relations firm to toot your horn for you, can you avoid actually having to ...

While you probably don't give it much thought, the value of answering your phone properly can be enormous. On the other end of a ringing phone may be a potential client worth thousands of dollars or someone who may be able to refer many new ...

Even if your practice isn't in transition right now, it's good to stay on top of the market trends for planning purposes. Twice a year, Bob Denney identifies the most important current trends in the business of practicing law, including what's ...

When it comes to self-promotion, are you your own worst enemy? Sometimes you just have to get out of your own way and simplify your thinking about establishing a public voice and a presence—be it via the traditional media, social media or a ...

If you are only using your LinkedIn profile as an online resume, then you're missing the boat! Merrilyn Astin Tarlton has five extremely useful tips for using LinkedIn to boost your business development.

Your email signature may be a tiny element in the scheme of your marketing, but it can be the most concise and consistent way to communicate who you are and where to find you. E-signatures have come so far in the past couple of years that email ...

Today’s idea, especially for small-firm lawyers, is this: revive your law school study groups. Not literally—your original classmates have long since moved on to other practices and careers. But set up a private study group with between five and ...