Law Firm Marketing

Barbara Kaplan | Your brand is your ambassador, your employee, your board of directors. Nurture it lovingly. Guard it closely.

Annette Choti | LinkedIn has emerged as the most trusted networking platform for doing business. Focus your efforts on these steps for using it to get more clients.

What do you say when people ask you what you do? Will Hornsby explains some of the stickier points of networking and lawyer specialization.

Brokers are the ideal referral partners for real estate attorneys. Now’s the time to nurture your relationships so you stay top of mind. Real estate attorneys, brokers and title agents are emerging from a roller coaster period that saw home ...

Law firms, lawyers and other professionals can learn from past economic downturns. There are many useful and inspirational lessons to learn about how law firms and other organizations have successfully weathered prior economic storms, then ...

Neville Pokroy | It’s quite simple to compete successfully with larger firms, as long as you keep these 10 factors in mind.

Nothing But the Ruth! | Rebranding is worth the investment to make your firm fit with who you are and what you offer.

Teddy Snyder | If you hate parties on principle, it’s time for an attitude adjustment. On to maneuvering the shoals of in-person events.

Annette Choti | Your About Me webpage is a client’s first introduction to who you are and how you can help them.

Michael Rynowecer | Demand is broad and deep for outside counsel. Revelations from BTI's 19th Annual Survey of Top Legal Officers.