Law Firm Marketing

SEO content audit
Doing an SEO Content Audit for Your Law Firm’s Website: 5 Key Steps

Annette Choti | An audit allows you to closely examine your site’s content, design, and the user experience it provides.

Annette Choti - August 4, 2022
lawyer marketing challenges
The Horrible and the Miserable: The Challenge to Keep Marketing

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.

Theda C. Snyder - July 28, 2022
Attorney at Work
Junior Lawyers: Amplify Your Personal Branding With Intrapreneurship

Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.

Jay Harrington - July 20, 2022
attorney at work
Three Tips for Developing Business as a Young Lawyer

Meyling Ly Ortiz | As a new lawyer, I didn’t realize that to be successful in private practice, I had to “sell” or “market” my services.

Meyling "Mey" Ly Ortiz - July 19, 2022
Wikipedia: Anonymous Marketing

Teddy Snyder | You can use Wikipedia’s deep market penetration to help market your law practice.

Theda C. Snyder - June 29, 2022
linkedin profile update
LinkedIn Profile Update: How to Stand Out in 4 Simple, Achievable Steps

Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.

Tea Hoffmann - June 26, 2022
legal chatbots
Ethical Considerations of Legal Chatbots

Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...

Mark C. Palmer - June 22, 2022
how to start a law blog
The Right Way to Start a Legal Blog for Your Firm

"I’ve been bringing our law firm into the 21st century by tweeting and posting on our Facebook page about recent legal news and opinions. While I’ve shared a lot of content, I thought it was about time to start publishing our own content through ...

Mark C. Palmer - June 22, 2022
ideal client
Law Firm Marketing 101: Identifying Your Ideal Client

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Jay Harrington - June 21, 2022
legal apps
Must-Have Apps for Running a Tech-Forward Law Firm

Catherine Tang is applying everything she learned about remote lawyering to her new solo practice, including these apps.

Catherine Tang - June 18, 2022
envelope

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