Law Firm Marketing

Roy Ginsburg | Small firms may be in a perfect position for new client acquisition in 2021 — as long as they follow these three steps.

Nothing But the Ruth! | This may be naive, but shouldn't the purpose of continuing legal education be to make us better lawyers?

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the "trusted friend" recommending a lawyer, and online local reviews serve as word-of-mouth in ...

Annette Choti | Building a thought leadership strategy for your law firm can seem complex. Break the process into steps.

New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.

From the initial call to pricing, factors to consider when you evaluate digital marketing agencies for your firm.

Disney has 101 Dalmatians. California has that very long and snakey Highway 101. Club 101 is arguably the hottest nightclub in El Paso, Texas. And today, Attorney at Work has 101 really good ideas in a special download! Why? Because sharing ...

Teddy Snyder | Ralph Waldo Emerson has the answer.

There was a time when a sizable listing and an AV Peer Review rating in the Martindale-Hubbell directory was a lawyer's key to an endless flow of high-class clients. And today plenty of cash is still spent on premium listings in legal ...

Product Spotlight | Consider a few simple tweaks and add live chat to encourage more website visitors to schedule a consultation.