Law Firm Marketing

rural lawyer
Equipping the Rural Lawyer for Success

Maddie Martin | Compared with their counterparts in urban regions, rural attorneys often have less access to skill sets and tools to support their practice.

Maddy Martin - January 18, 2022
client development
Two Easy Ways to Make Business and Client Development a Habit This Year

Julie Savarino | First, put your calendar's automatic reminders to work.

Julie Savarino - January 10, 2022
law firm marketing trends
Law Firm Marketing Regulation: What’s Hot and What’s Not — a Tribute

"It's not an imitation, it's a tribute." | Bob Denney passed away in October. In his honor, Will Hornsby borrows his format as he looks back over the recent past and a bit into the coming year.

William Hornsby - December 28, 2021
marketing and business development impact
Marketing and Business Development: Show and Tell

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Sally J. Schmidt - December 14, 2021
outsourcing your legal blog
Outsourcing Your Legal Blog Requires Collaboration

Nothing But the Ruth! | Outsourcing your blog requires real collaboration with your marketing team — including a crash course on your area of law.

Ruth Carter - December 13, 2021
Thought Leadership Lab
Thought Leader Collaborative ‘Lab’ Now Accepting New Members

The Thought Leader Collaborative (the “Lab”) is an online training program and membership site that helps lawyers and legal marketers grow legal practices using LinkedIn. As a member of the Lab, you’ll have access to the resources you need to ...

The Editors - December 8, 2021
Online Marketing: Try These 3 Techniques to Tempt Targets

Teddy Snyder | Smart marketers: Check out these suggestions for teasers to get people to open that email or click on your social media link.

Theda C. Snyder - December 1, 2021
roi of coaching
ROI of Coaching: Is Your Firm’s Business Development Coaching Program Working?

Yuliya LaRoe | How can you determine the ROI of coaching success? Is BD coaching worth a lawyer's time and the law firm’s investment of money?

Yuliya LaRoe - November 16, 2021
spending traps
Avoid These Spending Traps When Investing in Law Firm Marketing

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Annette Choti - October 28, 2021
client intake checklist
The Only Client Intake Checklist You’ll Ever Need

Lawmatics Client Intake Checklist | The client intake process is one of the most time-consuming parts of being a lawyer. Here's how to streamline the process.

Lawmatics - October 27, 2021
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