Law Firm Marketing

Tea Hoffmann: Repeat clients are the most accessible and cost-effective prospects to target. Are you your clients' favorite?

Sally Schmidt | Keeping clients when your firm is changing is a tricky business and involves a lot of reassurance — not just for them, but for you too.

Nothing But the Ruth! | Ruth Carter interviews Joe Pulizzi, author of "Content Inc.," on tactics that apply to the legal industry.

Sally Schmidt | Whether it's informal conversations with referral sources or formal presentations with prospects, lawyers often are their own worst enemies.

Nancy Slome | Like a present that arrives days after your birthday, the client alert’s impact is greatly diminished if it’s too late or never opened.

Josh Blandi | Using legal data for strategic law firm positioning means knowing where the chips are falling before the next hand is dealt.

Annette Choti | If your social media strategy is not creating the engagement with potential clients that you crave, consider these nine steps to relieve the suffering.

Nothing But the Ruth! | Takeaways from the second edition of Joe Pulizzi's "Content Inc."

Karin Conroy | Authentic stories help develop your firm’s personality and credibility, creating stronger trust on the part of your target audience.

Brendan Nelson, General Manager, Legal Business Solutions, LexisNexis, highlights what marketing and BD efforts distinguished high-performing firms during the pandemic.