Law Firm Marketing

Jay Harrington | Success (the sustainable kind) is the result of consistent hard work over long periods — monthly 401(k) deposits, not a Mega Millions jackpot.

Will Hornsby | Here's what you need to know about legal ethics opinions and how they can be a powerful tool to maximize your firm's marketing outreach.

Joshua Baron | Building a sustainable law practice that depends solely on referrals requires providing outstanding client service and showing your appreciation for every referral that comes your way.

Annette Choti | How can lawyers join Clubhouse and use its features effectively? Find out about this niche newcomer and explore its value for creating connections and potential new business in the future.

Want to up your game? Check out these tips from Sheila Blackford, Brett Burney, Tom Lambotte, Sharon Nelson and John Simek, Juda Strawczynski and Reid Trautz.

Sally Schmidt | Try not to let authentic relationships get cold in the first place — but if they do, don’t be afraid to make sincere efforts to revive them.

Jay Harrington | Here are three writing tips that will help you create more engaging content on LinkedIn.

Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Julie Savarino | If your law firm has neglected online marketing since the pandemic, here are smart tips to turn it around.