Law Firm Marketing

With limited in-person networking, many people are turning to Facebook Private Groups to connect with others. Laura Ernde explains the steps.

Karin Conroy | Once life returns to some sort of normal, expect a spike in demand for legal services. How to prepare? Your website strategy is a good place to start.

Mark Homer | Not doing the basic work to ensure you have a strong internet presence when someone searches your name means that you are likely losing referrals that you didn’t even know you had.

Teddy Snyder | Today, our smartphones are our lifelines. You will communicate more efficiently if you pay attention to one particular setting.

Book Preview | Attorney Ali Katz explains the three things you need to use free marketing, so you can build your practice without spending too much money.

Nancy Slome | Much has been said about what it takes to write a good law firm bio. But what about your site's practice and industry pages? Begin anew with these seven tips for engaging descriptions. 

Google’s algorithms can reduce the visibility of reputable law firm websites they deem untrustworthy. Here's what you should know.

Dan Christensen | When starting your own law firm, you must think beyond what it means to be a successful lawyer and consider what it takes to be a successful business owner.

Will Hornsby | The state rules that govern advertising are changing rapidly, but one thing that is not changing is the cornerstone prohibition against false or misleading advertisements.

Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!