Mark Homer says that without a good sales process, you're probably wasting money on marketing. Here are five of the most meaningful changes your firm can make to improve intake and sign on more clients.
Mark Homer - April 28, 2020
Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.
Mike Ramsey - April 20, 2020
Some members of your audience are seeking information related to the virus, while others would rather not be immersed in news about it 24/7. Before you proceed with posting as usual, here are some tips to help you determine how to move forward.
Michelle Garrett - April 17, 2020
A lot of small, local firms are on the edge in the best of circumstances, let alone in times like these. Do not panic. Take a breath, collect yourself and get to work. Use these steps from Conrad Saam to protect your firm.
Conrad Saam - April 10, 2020
If you are finding it tough to get new leads or cases during the shutdown, join us for a free webinar and a Q&A session on Monday, April 13 at 1 p.m. ET (10 a.m. PT). (Watch the recorded video webinar here.) The team of experts from Nifty ...
The Editors - April 9, 2020
Roy Ginsburg | There is much more to this COVID-19 situation than remote work. If you practice in the solo and small firm world, here’s my take on a few other important things to consider in the pandemic age.
Roy S. Ginsburg - April 2, 2020
Your brand platform is a "gut check" for your marketing. Mark Homer shares exercises that will help you define your firm's characteristics, unique value proposition (USP) and ideal client persona so you can begin building a valuable and ...
Mark Homer - March 31, 2020
Sponsored | In a time of uncertainty, generating high-quality leads can mean the difference between surviving and having to fold. Google Trends data points to pockets of opportunity for select practice areas.
Convert IT - March 27, 2020
Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.
Jay Harrington - March 25, 2020Sally Schmidt | If you can earn a client’s trust, you will turn a happy client into a lifelong client. Here are some actions you can take.
Sally J. Schmidt - March 19, 2020
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