Law Firm Marketing

PR specialists Meredith Parfet and Aaron Solomon want you to be prepared the next time a crisis comes knocking.

Part 2 of Jared Correia's analysis of the 4th annual Clio Legal Trends Report focuses on how consumers buy legal services — and what that means for your marketing.

Jay Harrington says it's time to jump in and ride the podcasting wave.

Will Hornsby examines the blurred lines between the ethics rules governing lawyer “advertisements” and “solicitations.”

Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.

Want to sell legal services better? Matt Prinn says you need to get the right people in the room (and it's not always the lawyers).

The Friday Five | Here are five basic, low-tech methods for increasing your law practice's referral flow.

When you’re pitching new clients, every little bit helps. Emily Brooks points to ways you can leverage Twitter (and other social media platforms) to gain an extra edge.

How did Keesal, Young & Logan manage to become indispensable to NetApp for services such as automating legal and business processes?

More legal marketers, firm leaders and legal departments are using data analytics to be smarter in how they connect with audiences and manage work. Mark Beese shares examples from the Tech West conference.