Law Firm Marketing

avoiding false or misleading ads
Can I Say That? The Importance of Avoiding False or Misleading Advertisements

Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.

William Hornsby - September 11, 2019
Give the People What They Want: Attorney Bios

Your bio is your calling card, but lawyers frequently miss the mark on what to include.

Ruth Carter - September 10, 2019
crumbled paper in trash can
Six Tips for Turning Good Writing Into Great Writing

Kim Lozano says writing well means learning to rewrite well. First, step away.

Kim Lozano - September 9, 2019
New Book “Everyday Public Relations for Lawyers,” 2nd Edition, Now Available

New Book Launch! Gina Rubel adds Crisis Communications, Legal Ethics to the second edition of her comprehensive guide.

The Editors - September 4, 2019
Convert IT
Convert It! Convert IT Is Your Lead Conversion Toolbox

Product Review | For these end-to-end digital marketing and intake experts, one metric rules them all.

Jared Correia - September 4, 2019
Anatomy of a Successful Bio-Driven LinkedIn Campaign: Meet Jackson Walker

Jackson Walker's LinkedIn campaign is so simple and inviting that it quickly stands out among the sea of humblebrag content. Here’s how they did it.

Susan Kostal - September 4, 2019
The Lateral Partner Revenue Mirage

Mike O'Horo explains the perverse dynamic at play when firms hire lateral partners, and what's really at stake.

Mike O'Horo - August 22, 2019
LinkedIn Is NOT a Dating Site (And Other Ways to Harm Your Reputation)

LinkedIn can be a big asset to your career, says Ruth Carter, but a nightmare when you get a slew of unsolicited messages. How do you respond?

Ruth Carter - August 21, 2019
Economic Uncertainty Is Changing Clients' Expectations
Economic Uncertainty Is Changing Clients’ Expectations

Michael Rynowecer says meeting these new expectations means the difference between getting hired and not. Here are changes having the most impact on law firms.

Michael Rynowecer - August 20, 2019
9 ways to get more out of publishing
The Power of Getting Published

Infographic | Ari Kaplan's nine ways to get more out of getting published.

Ari Kaplan - August 16, 2019
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