Law Firm Marketing

Setting Practice Priorities: A Three-Part Process

Invest, maintain or divest? This process will help you identify where to focus your marketing.

Sally J. Schmidt - August 14, 2019
Intelligence-Gathering Tips for Responding to RFPs

Gathering all available facts puts your firm in a much better position to match your pitch to the needs of your potential new client.

Matthew Prinn - August 13, 2019
video to tell your law firm story
How to Use Video to Tell Your Law Firm’s Story

I’ve seen a fair number of law firm videos, but none inspired coffee dates like these did. What was the secret sauce?

Susan Kostal - August 8, 2019
Starting Your Side Hustle: Three Essentials for $300

Here's the first installment in Andrea Cannavina's no-nonsense guide to starting your dream business.

Andrea Cannavina - August 2, 2019
DIY Website Platform LawLytics
The Middle: LawLytics, DIY Website Platform Is Made for Law Firms

Product Review | Speed, control, flattened costs … these are all compelling factors in favor of LawLytics for law firms seeking web design services.

Jared Correia - August 1, 2019
tips about public speaking
Empower Your Next Presentation With These 10 Tips About Public Speaking

Infographic | Ari Kaplan's public speaking tips help increase your comfort level, communicate more effectively and connect with your listeners.

Ari Kaplan - July 26, 2019
Just Say No to These Outdated SEO Tactics
Say No to These Outdated SEO Tactics

Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.

Mike Ramsey - July 24, 2019
five article ideas
Five Article Ideas to Help You Connect With Clients and Drive Business

Whether it's your first guest article for a legal publication or your umpteenth blog post, these tips can jumpstart your next writing project.

Emily Brooks - July 19, 2019
What to Look for When Hiring Your Firm’s First Marketing or BD Professional

Here's a checklist to run through before you start your search for a BD or marketing professional.

Kate Shipham - July 17, 2019
Ethical Considerations in Boosting Your Client Reviews

Ask the Experts at 2Civility.org: Is there an acceptable practice for soliciting reviews without violating the rules of professional conduct? 

Mark C. Palmer - July 16, 2019
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