Law Firm Marketing

What's an ad - legal marketing ethics
When Is Your Communication an Ad?

When must a law firm’s marketing endeavors comply with the rules of professional conduct?

William Hornsby - May 29, 2019
How to be a thought leader
How to Become a Thought Leader

Principles to keep in mind when building your personal brand through the content you produce and share.

Jay Harrington - May 28, 2019
Google Local Search Trends Nifty Law
The State of Legal Marketing: Local Search Trends for Law Firms

What matters most for lawyers when it comes to performing well in Google local searches?

Mike Ramsey - May 21, 2019
Get More Referrals From Your LinkedIn Profile

Other lawyers are searching LinkedIn when they want to find a lawyer to refer. Here's what they're looking for.

Ruth Carter - May 20, 2019
Attorney at Work
Five Questions to Ask Before Responding to an RFP

All firms, even solos, need to learn how to respond when an RFP arrives.

Matthew Prinn - May 17, 2019
Tips from the ‘Best Damn Legal Marketing Conference’

Takeaways from Bedlam Conference organizers Mark Homer, Casey Meraz, Mike Ramsey, Conrad Saam and Gyi Tsakalakis.

Mark Homer - May 9, 2019
Closing a Sale: How to Eliminate the Pain and Fear

Do you feel fear and anxiety when trying to close a sale? Here's how to eliminate it.

Mike O'Horo - May 8, 2019
Using Content as a Lawyer Recruiting Tool, Part 2: Real-World Ideas

How do you say “we’re different” to potential hires? Here's how a few savvy firms use content that tells a story.

Susan Kostal - May 6, 2019
Cultivating Internal Referral Sources

How you treat your colleagues is how they assume you’ll treat their clients.

Sally J. Schmidt - April 25, 2019
Stay Curious: Wise Words from a ‘Wise Guy’

Ruth Carter shares a few favorite lessons from Guy Kawasaki's new book.

Ruth Carter - April 10, 2019
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