Law Firm Marketing

Lawyers know they have to stay in contact. Otherwise, you risk missing out on work simply because too long of a gap between communications made the client or prospect forget you. But too many lawyers struggle to generate relevant welcomed ...

I’m all over this latest trend in law firm bios.

The battle for the best (and worst) lawyer Super Bowl commercials.

A poor-performing site won't help you convert leads into clients. Conduct a website audit that covers these basics.

An email newsletter can be an inexpensive, easy way to make sure clients think of you the next time they need your services.

Firms that choose to be mute stand out as the outliers. But not in a good way.

Pay close attention to how you appear in location-based search results to stay competitive in your niche. 

The results are in. Is social media bringing in new clients? Which sites are lawyers using most? Read all about our survey respondents' social media habits.

By taking small steps each week to build your network, you will position yourself to attract better clients, maintain a consistent source of referrals and have more control over your practice.

Looking back on the developments in legal marketing over the past year, we saw some important advances, as well as some, let’s say, interesting quests to get new clients. Here’s my list of the top eight legal marketing stories of the year.