Law Firm Marketing

WordPress Gutenberg Type
WordPress Gutenberg: What Law Firms Need to Know

The Gutenberg editor and multimedia features will bring big changes to your WordPress website or blog.

Karin Conroy - October 11, 2018
happy client at law firm event
Two Essential Elements of a Successful Law Firm Event

Cast aside the mundane law firm event and spare your clients another evening of cheese squares and chardonnay.

Heather Harrington - October 3, 2018
Prepare Your Content for Conference Season

Here’s how a conference can be a source of new topic ideas and a way to maximize your investment in speaking or attending.

Susan Kostal - October 1, 2018
60-Minute Mentoring: Less Complicated, More Efficient — and Much More Enjoyable

In this timely new book, Amy Timmer and Matthew Cristiano describe how episodic "60-minute" mentoring works — and you can use it to become a better law student, lawyer and colleague.

Joan Feldman - September 25, 2018
Google Featured Snippets computer screen
Google’s Featured Snippets: What They Are and Why They Matter

Featured snippets — those short answers that appear on top of Google search results — are a great way to gain visibility for your firm. If you aren't optimizing your website for snippets, you should begin now.

Mike Ramsey - September 25, 2018
Ripped from the Headlines: Using Current Events in Your Blogging Strategy

Done right, posts on current events can position you as an authority in your practice area, draw potential clients to your website, and even generate good PR.

Laura Ernde - September 24, 2018
Marketing Discreetly

How do you tout client experience while maintaining client confidences along the way? Sally Schmidt says there are effective — and discreet — ways to do so.

Sally J. Schmidt - September 20, 2018
megaphone thought leadership marketing
Thought Leadership Marketing for Lawyers

Your competitors are shouting “I’m an expert” across the web. Here's how successful thought leaders stand out amid the noise.

Jay Harrington - September 18, 2018
conference
Hey, You! Stop Sitting in the Back at Presentations

The next time you walk into a seminar and decide where to sit, consider sending the message that you’re attentive, respectful and came to learn a thing or two.

Stephanie R. Hanna - September 13, 2018
Running a Modern Law Firm: Interview with Billie Tarascio

Billie Tarascio is one of those lawyers who I love to watch to see what she’s doing next.

Ruth Carter - September 12, 2018
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