Law Firm Marketing

Your LinkedIn profile should tell the best story of who you are as a professional, not simply list your job history. Here's where to focus your efforts.

If you work in a competitive practice area, someone will likely try using negative SEO to take down your firm. Here are ways to protect against this type of dirty work.

How is the changing legal landscape affecting your business? Eight ways to step up your competitive intelligence game and prevent being blind-sided.

You may be good, but you’re not unique. So how do you compete? Find a better market focus — a definable group that you have some honest connection and affinity with.

Sponsored | With the rise of Yelp and other online review sites, reputation management is more important than ever. Here are concrete steps — and a checklist — to help you respond to online reviews effectively and ethically.

Your personal brand includes how you "package" yourself, from attire to tone to table manners. Five things that contribute to a positive or negative first impression.

Regardless of the buyer's or seller's gender, there is a reliable way to communicate when selling your services.

If you’re like most lawyers, you’re probably experiencing frustration about your seeming inability to develop a consistent, profitable book of business — and gripped by inertia.

It might seem that sunk costs should not influence whether we continue investing in a project. And yet they do. Which brings me to content.

LexisNexis Interaction 2018 Law Firm Marketing & Business Development Survey is a fascinating look at how firms and marketers are settling into a “new normal,” where they plan to direct their marketing and business development dollars, and whom ...