Law Firm Marketing

On a tactical level, service delivery may be the best way to affect the client experience. It involves interacting, exchanging information and communicating with clients.

Image is critical. You know this. It’s embedded in every design decision you make for your practice. You labored over your website. Your business cards are richly tactile, with serif small caps embossed on 100-grain paper. Your brochures are ...

Massive resources go into developing a law firm website. But what happens after launch? Too often, far too little thought goes into developing a sustainable strategy to produce content that leads to new business.

You can spend thousands of dollars on marketing campaigns, but if you are not managing them well, you will waste a lot of money. In Part One, we talked about the basics of ...

My copy of Robert Rose's latest book, "Killing Marketing," is filled with underlined passages and notes in the margins about how I can apply its lessons to my law practice. Robert, Chief Strategy Officer for the Content Marketing Institute and ...

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

In deference to the time-honored struggle of what to write about, I herewith present how to get great content from the much-trodden trope of “What I Did on My Summer Vacation.” Write yours now, so that when school starts in late August or early ...

Many authors speak highly of their experience with Amazon while others call it a necessary evil. As an aspiring author, you should know that you have choices for where you ultimately will sell your book. But also know that Amazon is still ...

Google uses "citations" — also known as “business listings” or “linktations” — on sites such as Yelp, Facebook, Avvo and Justia to confirm that you are who you say you are. Building these citation sources at scale won't take you to the top of ...

In an issue of Strategy+Business, management guru Tom Peters suggests a number of books he considers valuable to read. In the interview, he quotes a respected business leader friend who argues that the No. 1 problem with big company CEOs is ...