Law Firm Marketing

Several pundits declared 2017 “the year of artificial intelligence,” and with good reason. AI has entered our lives in so many ways, from how we interact with our phones to Amazon knowing what we’re likely to buy. But when it comes to legal ...

What website design and marketing trends will be worth your investment this year? We asked five experts, "What do you foresee as the biggest trends for law firm websites in 2018 — and what’s worth paying attention to?" Here's the forecast from ...

Too often, “client-focused” content translates as “let me tell you what you need, ” followed by “please don’t interrupt, I’m still talking.” One of the most exciting trends in law firm content is client-driven content — that is, stories about ...

Most lawyers have to attend events. Clients have parties, law firms host functions, organizations hold galas and associations offer networking meetings. If you’re someone who detests going to these, particularly when you don’t know anyone, I am ...

Sometimes lawyers and law firms need to clean up online reputations sullied by lawsuits, bad press, negative reviews or poor social media choices. While there’s no magic bullet, reputation management is possible. There are two approaches you can ...

Tips for Capturing Social Media Evidence. It turns out that sometimes you can believe what you see on the internet. Criminal defendants and civil litigants overshare on social media just like the rest of us. But heading into court, that tendency ...

You’ve heard it hundreds of times: You need to network! If you want to build your client base, get referrals, establish your brand and be a better lawyer, networking is required. But when you’re already busting your tail to bill 1,800 (or more) ...

Well, now, there’s a radical notion, eh? Were you inclined to reject it out of hand as mere headline click-bait? Or did it make you think about that big client from whom you get most of your origination credit and your firm gets so many billable ...

So you’ve spent a year creating content. You’ve written articles, created a client newsletter, are active on a blog and comment thread on your bar association website. You publish and provide comments in the local business press. And you ...

Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead of the channel ...