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free marketing building blocks
Free Marketing Is Always the Place to Start When Building Your Law Firm

Book Preview | Attorney Ali Katz explains the three things you need to use free marketing, so you can build your practice without spending too much money.

Ali Katz - October 5, 2020
drafting fee agreements
Everything a Lawyer Needs to Know When Drafting Fee Agreements, Pt. 1

Megan Zavieh | This two-part article addresses nine issues every lawyer should consider when drafting fee agreements for clients.

Megan Zavieh - September 28, 2020
lawyer walking ledge dealing with uncertainty
5 Ways to Handle Uncertainty

The Friday Five | As we head into the great unknown of trying to return to business as (kinda) normal, here are five tips for dealing with the uncertainty from Jamie Spannhake

Jamie Spannhake - September 18, 2020
ooops pinnochio
Attorney Advertising: The Errors of Your Omissions

Will Hornsby | The state rules that govern advertising are changing rapidly, but one thing that is not changing is the cornerstone prohibition against false or misleading advertisements.

William Hornsby - September 16, 2020
Lawyers Can Learn This From Screenwriters

Get to the Point! | You should be able to articulate a persuasive logline for whatever matter you are working on.

Theda C. Snyder - September 15, 2020
Corona Marketing: How to Position Your Law Firm During the Pandemic for Post-Pandemic Success

Nothing But the Ruth! | Now is the time to devote more energy to your content marketing strategy. Takeaways from "Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis" by Joe Pulizzi.

Ruth Carter - September 10, 2020
professional bio photos
3 Keys to Crafting an Effective Professional Website Bio

Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.

Gina Rubel - September 9, 2020
Roger Dodd cross examination
Cross By Camera: How to Become a Master of REMOTE Cross-Examination

Webinar Sept. 17 | Register now to learn tips and techniques for mastering the new reality of remote cross-examination from "the king of cross."

The Editors - September 7, 2020
whiteboard in home office
Whiteboards Make Your Online Meetings Better

Analog Attorney | Sharing your device’s built-in whiteboard on Zoom is a royal pain. Which brings us to this important list of assorted analog whiteboards for your home office.

Bull Garlington - September 4, 2020
How Acknowledging Microcultural Differences Can Make You a Better Lawyer

Megan Zavieh | Acknowledging microcultural differences can mean better communications with clients, better outcomes and fewer bar complaints.

Megan Zavieh - September 1, 2020
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