While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.
Jay Harrington - October 30, 2018Ruth Carter provides a glimpse inside the legal author world.
Ruth Carter - October 15, 2018Here’s how a conference can be a source of new topic ideas and a way to maximize your investment in speaking or attending.
Susan Kostal - October 1, 2018Your competitors are shouting “I’m an expert” across the web. Here's how successful thought leaders stand out amid the noise.
Jay Harrington - September 18, 2018It might seem that sunk costs should not influence whether we continue investing in a project. And yet they do. Which brings me to content.
Susan Kostal - August 2, 2018In deference to the time-honored struggle of what to write about, I herewith present how to get great content from the much-trodden trope of “What I Did on My Summer Vacation.” Write yours now, so that when school starts in late August or early ...
Susan Kostal - July 2, 2018Many authors speak highly of their experience with Amazon while others call it a necessary evil. As an aspiring author, you should know that you have choices for where you ultimately will sell your book. But also know that Amazon is still ...
Tatia Gordon-Troy - June 27, 2018What writers need is a method they can use to create a first draft. Of course, lots of magic happens during revision of that draft, when writers refine their thoughts further. That’s when they apply Word styles. But they need a first draft to ...
Luigi Benetton - June 14, 2018The mother lode of content creation is unique content that can be branded as solely belonging to the lawyer or firm. This can be produced and updated quarterly, annually or as news and events require. It establishes the publisher as an authority ...
Susan Kostal - June 4, 2018Novelists such as John Grisham and Meg Gardiner, to name two, are certainly at the top of the publishing heap when it comes to lawyers who have garnered international fame as authors. And let’s not forget those who have devoted their careers to ...
Tatia Gordon-Troy - May 16, 2018