Most of us have a generally good grasp of English usage and punctuation. The problem is that some usage and punctuation errors are so subtle and pervasive that we are tricked into thinking they are correct. Additionally, language use is ...
Susan Kostal - June 1, 2017You can’t be persuasive if your message is confusing. Whether you’re arguing a motion or giving an interview on a political issue, clarity is what counts. A qualifier changes the meaning of another word or phrase. Too many qualifiers convolute ...
Theda C. Snyder - May 10, 2017Last month’s United Airlines overbooking debacle and the subsequent PR disaster and brand implosion has me thinking of the value of communicating clearly. There’s much to be critical of in United’s behavior and initial poorly worded erstwhile ...
Susan Kostal - May 1, 2017Legal technology entrepreneur Gary Kinder earned a law degree, but he didn’t go straight into the law. Instead, he taught writing at his alma mater, became a published author himself, and began traveling the country teaching lawyers how to ...
Luigi Benetton - March 9, 2017A television commercial for Butterfinger candy bars brags that they are “crispety.” Another advertisement claims they are “crunchety.” These descriptions are not words, and Nestle should not be trying to persuade us otherwise. One would think ...
Theda C. Snyder - March 6, 2017When your brain knows just the right word, you can be more concise. And sometimes you can slip in the verbal dagger without the victim understanding what you’ve done.
Theda C. Snyder - February 13, 2017Maybe this is the year you’ve committed to writing a blog. Perhaps you want to improve your client alerts or have just been given a monthly column. Talk about producing content under pressure! You’ve mastered the art of writing when you can ...
Susan Kostal - February 1, 2017Lawyers are judged by the written words we put on websites and promotional materials and in our primary work products, be they briefs, contracts, leases, warrants or wills. In an analog world, work products were buried in client or court files ...
Sean Doherty - January 30, 2017Some writers feel compelled to insert extra hyphens. Often they do it when they think they spot an adverb. Sometimes the offending word isn’t even functioning as an adverb; it’s part of a compound verb. Either way, put away the hyphen and step ...
Theda C. Snyder - January 11, 2017Attorneys frequently ignore this basic journalism rule: Start with your strongest point. Your lead or “lede” should entice the reader to continue reading. The phrase “bury the lede” appears to be the only use of this alternate spelling. Perhaps ...
Theda C. Snyder - December 5, 2016