Jay Harrington | Persuasive writing follows a path laid thousands of years ago by Aristotle, the original master of persuasion.
Jay Harrington - May 2, 2022What if it sucks? What if a Senior Partner hates it? Is this the right word? Is it? Oh God, I don’t know if that’s the right word! WHAT WORDS ARE? WHO THEY WRITE STUFF!
Bull Garlington - April 27, 2022Teddy Snyder | Your job is to persuade. Avoid condescending phrases that are more likely to repel the listener.
Theda C. Snyder - April 13, 2022"Get to the Point!" is a huge fan of working the heck out of your dictionary to improve your writing. But is Google better?
Theda C. Snyder - April 10, 2022Of course you use a dictionary when you don’t know the meaning of a word. But you might have to pay attention to context to figure out which definition applies and whether it’s the right word to use. That’s why the dictionary is the traitor ...
Theda C. Snyder - February 23, 2022Teddy Snyder | Make sure every pronoun or pro-form reference is clear.
Theda C. Snyder - February 15, 2022Teddy Snyder | You want to frame your opening in a way that supports your position.
Theda C. Snyder - February 2, 2022Teddy Snyder | Fodder for your blog, emails, social media and professional articles is everywhere. You only need to recognize it.
Theda C. Snyder - January 25, 2022Teddy Snyder | Smart marketers: Check out these suggestions for teasers to get people to open that email or click on your social media link.
Theda C. Snyder - December 1, 2021Teddy Snyder | Funneling information to your clients from the books you read marks you as an expert who stays on top of the news in your field
Theda C. Snyder - November 22, 2021