Law Firm Strategy

Jeff Bezos has many powerful mantras for his business, but this is one of my favorites: It's always "Day 1" at Amazon. What he means is that Amazon will never stop being a startup. It’s a message that he drilled down on in a recent letter to ...

To use a comparison from my days as a high school teacher, tactics are to objectives as strategies are to goals. You and your client are in different businesses (unless you do legal malpractice work) and have different business goals. But ...

I’ve always liked the saying “If the only tool you have is a hammer, you tend to see every problem as a nail.” I think lawyers often make this mistake when approaching business development opportunities. Facing with pitches or presentations to ...

It’s difficult to attend any legal conference these days without hearing about technology and change, but it’s refreshing to discuss these topics with people who actually do the work. Recently, I moderated a panel for an ARK conference, "The New ...

The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on ...

How will you make 2017 the best year yet? All week, Attorney at Work advisors and contributors have been sharing recommendations to help you out. Today, it's global strategy and marketing expert Gerry Riskin, practice advisor Jim Calloway, ...

A few weeks ago, a member of my business mastermind group posed a simple but profound question: What word encapsulates your hopes, goals and feelings for 2017? It’s a challenging question. As an entrepreneur, December is a time to wind down ...

From my office window, I can see my neighbor, Mickey Wilson, an international "slackline" champion, practicing spectacular flips and turns on a two-inch wide strip of webbing six feet in the air — pushing himself to master new tricks and invent ...

Have you ever left a phone charger behind in a hotel room even though you carefully looked before checking out? Returned from grocery shopping only to remember you forgot the milk? Operated on someone, sewed them up, and then realized you left a ...

Some lawyers still think a brand is a logo, the firm name or a tagline. Others don’t see how branding applies to the legal profession at all. Even those who embrace the notion struggle mightily to get it right.