Expert contributor.

Expert contributor.

Erika Ritzer is a principal at Greenfield/Belser, where she specializes in branding professional services firms with fewer than 100 professionals and heads the West Coast office. Erika has over 25 years’ experience in marketing law, accounting and consulting firms and has worked on some of the most influential law firm branding campaigns, including Womble Carlyle, Orrick and Choate Hall & Stewart. Follow her @eritzer.

Austen Lott is a Marquette J.D. who found his passion in how law firms connect to their clients in today’s online landscape. He has since founded Marketing Ad Litem Ltd., which serves as an affordable online marketing partner for the law firms of tomorrow. Follow him on LinkedIn.

Anthony Johnson is the founder and CEO of American Injury Attorney Group, focused on helping injured parties to find experienced and qualified representation, and managing partner at Johnson & Vines in Little Rock, AR. Before becoming an attorney, Anthony worked in SEO and web development, Internet startups and finance. Follow him on Twitter @awesomeattorney.

Dennis Goris is president of Goris Communications, a firm focusing on branding and business-to-business communications for professional service firms, associations and non-profits. He works with organizations to identify and promote what makes them unique. In addition to many of the nation’s largest advocacy organizations, Dennis has directed campaigns and programs for major law firms, and corporate brands including American Express, Amtrak, AOL, Carfax, GE and Google. Dennis remains media agnostic with a preference for plain English in business communications. Follow him on LinkedIn and on Twitter @DennisGoris.

Elonide Semmes is the President of Right Hat, a brand consultancy that “helps law firms create simple yet powerful brands.” At the heart of Right Hat’s approach is getting into the minds of buyers by grounding strategy in external research, not just internal opinion. Elonide is a member of the Legal Marketing Association’s Hall of Fame and a Fellow in the College of Law Practice Management. Follow her @esemmes.

Diana Stepleton is General Manager of Ruby Receptionists, where she oversees the overall day-to-day operations, making sure conditions are perfect for Ruby’s friendly, professional virtual receptionist service. Before joining Ruby, Diana spent nearly a decade on the equipment side of AT&T/Lucent and co-owned a successful market research company for many years. She holds a master’s in Business Administration.

Expert contributor.

Frank Strong is communications director with LexisNexis Business and Litigation Software Solutions. He previously served as director of PR for Vocus and has held multiple roles in PR both in-house with corporations. A veteran with two deployments, Strong has concurrently served in uniform in reserve components of the military for 20 years. Follow Frank @Business_of_Law.

Nicole Bradick is Chief Strategy Officer at CuroLegal, a company that works with lawyers to launch and grow next-generation firms. Named an ABA Journal Legal Rebel and to the Fastcase 50, Nicole is the founder of Custom Counsel, a nationwide network of freelance attorneys, which was acquired by CuroLegal in 2015. She writes and speaks about the changing legal marketplace, the evolution of the law firm business model, and the technology that allows attorneys to do their work better, faster and cheaper. Follow her on Twitter at @NicoleBradick.

Expert contributor.

Expert contributor.

Paul Bascobert is Yodle’s President of Local. Yodle is a leader in local online marketing that helps 50,000+ local businesses, including more than 3,000 lawyers, find and keep their customers. You can follow Paul on LinkedIn and find out more information about Yodle at www.yodle.com or via email at info@yodle.com.

Expert contributor.